UX Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Dec 21

Web And Mobile – The Challenges Of Meeting The Customers’ Needs Across Platforms

Do you remember a time when you pulled up the web version of an app that you usually handle on your phone?  Chances are, it was a different experience from what you were used to in the mobile version. Features might be in other places, and it might even look like a completely different app.


Jul 12

Announcing the New Pointzi Web Creator

In the upcoming weeks we are releasing an update to our Chrome Extension for web apps. This is a great addition and actually shoots past the current mobile guide creation interface which will adopt some of the elements here. Specifically: New design for a user friendly experience & navigation New targeting tool for tip placement


Jun 28

6 onboarding UX emotions

In an earlier post we covered how Eventbrite tracked anger vs delight. Today I cover 6 onboarding UX emotions your users may experience when trialling your App. Your user’s journey is a mix of “will this work for me?”, “how does this work”, “that didn’t work”, “aha-yes!”. For a new user it’s a roller-coaster of