Tips Archives - Page 2 of 4 - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Oct 16

Compare: User onboarding in 2 Meditation apps

I was listening to a podcast recently with the founder of Headspace a popular meditation App. I’d not used the App but many people I know have – what amazed me on the podcast was that it was mentioned their revenues exceed $100M – it appears that the sector is big business! I downloaded a


Dec 10

Medium’s Tips for teaching new user habits

When Medium replaced “Recommend” with “Claps” great confusion ensued. Here’s how Medium attempts to train us to understand the new feature. Whats the deal? Medium wanted to reward great stories more than good stories. But we’ve all been trained to Heart, Upvote, Like, and with a simple tap “Un-Like” – but that was too restricted for


Dec 4

How a huge email app uses Coachmarks, Tips & Cards

Inbox is slowly replacing Gmail and it takes a little getting used to because it introduces a few new concepts that are powerful but not familiar. This is a classic case of being able to guide people to understand a concept and deepen their engagement. If they can understand a feature, they will get more


Nov 21

Mobile Tooltips: the unobtrusive UX pattern to deepen engagement

Remember Clippy? Perhaps you’d rather not! Clippy was Microsoft’s “Office Assistant” and became universally derided. Here are 5 reasons why people hated Clippy: Obtrusive – power users hated Clippy because it had patronizing suggestions. Distracting – the image at right (without the gun) is literally Clippy looking bored and wanting you to stop your job


Nov 11

Has Material Design nailed Mobile Tooltips?

I received a question from a recent uxdesign.cc post on Cognitive Overload in mobile app design. (It was a variant of my last post here). Has Material Design already answered the need for reducing cognitive overload? Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences. This initiative from Google