statistical significance Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Mar 2

The Truth about A/B Testing

Last Thursday 100+ people crammed into a fireside on Growth and Product.** This blog post covers the conundrum of Statistical significance in A/B experiments: 1. why the size of uplift is important 2. how much data gives me statistical significance? 3. how long you have to run an experiment (you will be shocked) 4. are

May 23

Onboarding A/B Tests – the math by example

In the previous post I ran through why it makes sense to run onboarding experiments and measuring them under an A/B or A/A/B methodology. I stuck to the qualitative principles and didn’t get “into the weeds” of the math. However, I promised to follow up with an explanation of statistical significance for the geek minded.