# statistical significance Archives - Pointzi - User Onboarding for Web & Mobile Apps

Mar 2

### The Truth about A/B Testing

David Jones
Posted In: A/B Experiments, A/B Testing, statistical significance, tutorial

Last Thursday 100+ people crammed into a fireside on Growth and Product.** This blog post covers the conundrum of Statistical significance in A/B experiments: 1. why the size of uplift is important 2. how much data gives me statistical significance? 3. how long you have to run an experiment (you will be shocked) 4. are →

May 23

### Onboarding A/B Tests – the math by example

David Jones
Posted In: A/B Experiments, A/B Testing, Onboarding, statistical significance

In the previous post I ran through why it makes sense to run onboarding experiments and measuring them under an A/B or A/A/B methodology. I stuck to the qualitative principles and didn’t get “into the weeds” of the math. However, I promised to follow up with an explanation of statistical significance for the geek minded. →