retention Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Jan 24

How To Reduce User Churn? 5 Tips For Product-Led Companies

User churn rates can be daunting to see, especially if you’re part of a startup company, or even if you’re a seasoned product manager. You want your product to succeed, for people to like it, and to go from onboarding straight to product adoption. However, in reality, you can’t be everyone’s cup of tea.  While


Jan 23

When your analytics doesn’t track click events

If you’ve been tasked with user activation, user retention or getting new users to complete a core action in your App, one of the frustrating things is discovering you: don’t have an event recorded because you analytics needs you to explicitly add some code to track it 🙁 can’t connect that event with a specific


Jan 17

Does anyone own your App’s onboarding?

Mel from Canva posted this week about their journey to a $1B valuation. It’s a long but faniscating read that overrides any myth about being an overnight success. One mind-bending takeaway from the post is this quote: “In order for Canva to take off — we had to get every person who came into our product to