Product Manager Archives - Page 4 of 9 - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Mar 22

Covid-19 and Pointzi

You’ve already been flooded with many company statements about the current pandemic conditions – so we’ll keep this simple. First and foremost, we wish everyone, their teams and their families the best possible outcome. We are quickly learning that no precaution is too conservative – so take care! During this crisis our commitment to you


Mar 17

“Recipes” and “Jobs to be done” (JTBD)

In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them. Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they


Mar 9

Remote working Product Teams

I’m sitting in an airport departure lounge to head home – SaaStr 2020 was cancelled on strong recommendation of Santa Clara county. Others in SF have also been cancelled. There is a guy a few rows behind me coughing and sneezing – not into his sleeve, not covering his mouth. Apparently oblivious to Covid-19 and


Feb 10

Privacy Features in a compliance world

A key part of a user’s journey that Pointzi helps out with are Feature Discovery and Feature Adoption. Typically this is (a) announcing new features, (b) explaining complex features, (c) targeting unused features to the audience who havn’t engaged. The goals are to: measure the uptake before, announce or guide the users, measure the uptick


Feb 5

Decoupling Growth from Product Management

Jordan and Francois from Deputy tell a story about an earlier growth hack at Vend. The lesson here is a template for Apps to consider de-coupling growth from marketing and product teams. The cadence of roadmap iteration is one that Pointzi attempts to solve for Product Teams. But this story is a short but great