product-led growth Archives - Pointzi - User Onboarding for Web & Mobile Apps

Feature (Re)Discovery – Google Meet example

Amidst so much suffering, angst and business collapse caused by COVID-19 there has been some companies that have grown incredibly. Back in early March, I commented on Zoom’s breakout success. Looking back now in June, Zoom has leapt from upstart B2B App to massive consumer awareness. Behemoths like Google and Microsoft needed to respond – →

How OKRs work (and don’t work) for Product Teams

In a recent discussion with Patrick Collins from Zip Money, he revealed they replaced roadmapping with OKRs. At Pointzi we’ve had several false starts with OKRs – so this deep-dive video is with OKR expert Sten Pittet of Tability. Sten asserts that one of the main things people get wrong is making objectives to quantitative →

“Recipes” and “Jobs to be done” (JTBD)

In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them. Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they →

Product-Led Growth to drive down your CAC

“Product-Led Growth is about helping your customers experience the ongoing value your product provides…” — Nir Eyal, Author of “Hooked” and “Indistractible” A few years ago Wes Bush got started building a community around a way of acquiring customers that was the natural descendent of lean startup. He ultimately wrote a book, created an online →