product-led growth Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

A product led indie developer journey

This second part of interview with fintech product Navexa’s founder gives insight into what it takes to be an indie developer. Bootstrapping a product and startup in one of the most courageous things to do in tech and something employees never really understand. Navarre gives me insight into his journey developing Navexa as an independent →

The best gamified onboarding in a fintech product

The onboarding for fintech product Navexa is gamified and sublime. In this interview I discuss with the founder the decisions that led to making a first-time experience that has helped radically increase activation and reduce trialler abandonment.   Navarre Trousselot is the founder of portfolio tracking product Navexa and he takes us through the main →

Feature (Re)Discovery – Google Meet example

Amidst so much suffering, angst and business collapse caused by COVID-19 there has been some companies that have grown incredibly. Back in early March, I commented on Zoom’s breakout success. Looking back now in June, Zoom has leapt from upstart B2B App to massive consumer awareness. Behemoths like Google and Microsoft needed to respond – →

How OKRs work (and don’t work) for Product Teams

In a recent discussion with Patrick Collins from Zip Money, he revealed they replaced roadmapping with OKRs. At Pointzi we’ve had several false starts with OKRs – so this deep-dive video is with OKR expert Sten Pittet of Tability. Sten asserts that one of the main things people get wrong is making objectives to quantitative →

“Recipes” and “Jobs to be done” (JTBD)

In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them. Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they →