product-led growth Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Jan 11

Product Manager Fit: What PM Qualities Will Make Your App Fly

Happy 2022! Lets hope we get a chance to hug people again this year 🙏. For our first 2022 post – let’s celebrate YOU – Product Managers and Product teams. It’s no secret that as modern people, apps are a vital part of our lives. It seems everything (except hugging) is possible through different apps


Dec 14

Reducing Trialler Abandonment: 5 Tips for Product-Led Companies

How many apps do you keep on using after the trial period? Worry not, you are not the only one who does so. Trialler abandonment is an unfortunate event. Yet it is a natural phenomenon that today’s app-driven world brings with itself.  While product-led companies are trying their best with social media campaigns, ads, and


Dec 6

Onboarding Feedback: Product-Led Success with Your Mobile Users

Product-led companies are praised for pouring their heart and soul into the product that ends up in their customers’ hands.  While the product-led approach is known to boost growth and efficiency within a business, to get there, it’s crucial to focus on the first impression your product gives to a potential user. The onboarding experience


Dec 14

A product led indie developer journey

This second part of interview with fintech product Navexa’s founder gives insight into what it takes to be an indie developer. Bootstrapping a product and startup in one of the most courageous things to do in tech and something employees never really understand. Navarre gives me insight into his journey developing Navexa as an independent


Dec 9

The best gamified onboarding in a fintech product

The onboarding for fintech product Navexa is gamified and sublime. In this interview I discuss with the founder the decisions that led to making a first-time experience that has helped radically increase activation and reduce trialler abandonment.   Navarre Trousselot is the founder of portfolio tracking product Navexa and he takes us through the main