Product Features Archives - Page 2 of 3 - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Apr 21

Feature Prioritization and roadmapping

Previous posts have discussed roadmap prioritization, delusions/biases and methods like RICE to reduce bias when deciding what features to add to your Product. With that in mind, I was browsing a Y-Combinator interview with Brian Donohue, the President of Instapaper, acquired by Pinterest. I thought it was worth sharing. Brian provided a simplified prioritization technique


Jun 26

Consumer Grade Enterprise Apps and the death of “docs”

Its no secret that Google has taken enterprise business from Microsoft in recent years. G-Suite** launched (2006) 5 years before Office 365 (2011) and established a serious foothold for shared spreadsheets, docs, files and mail. If you’ve used G-Suite, you will be familiar with the tips and popups they use both on Web and Mobile


May 9

How Facebook educates users about their new “upvote” feature with popups

Facebook is trialling a new feature to counteract Fake News**, where you can “up” or “down vote” users comments, the idea being to support better conversations within Facebook community. I had noticed the new feature a few days ago but hadn’t really thought much of it. It wasn’t until I was surfing Facebook last night


Dec 6

Pointzi Native Carousels now available

The animation below show  how easy it is to now deliver beautiful carousels in Pointzi without: needing to write code, just add our SDK needing to do an Appstore Release! You can also A/B Test different carousels to targeted groups to test which gives the best results. In this video you can see it takes


Oct 10

The peculiar lure of launchers for App engagement

Cognitive overload in mobile Apps is a real problem for designers. My general rule-of-thumb for a well-designed mobile App is to assume the user’s IQ is halved. This is not intended as malicious or critical of users, its a recognition that mobile apps serve people on the run, getting out of cars, crossing streets –