Product Features Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Mar 23

App Leader’s Tips and Popups

How is it that some apps nail user engagement? What looks so easy is the result of a lot of product measurement and fine tuning. The reason why mobile tips, tooltips and guides work is because designers often hide features away to avoid clutter. What you can show on a sidebar (or top menu) in


Mar 19

When Mobile Carousels make sense

With Pointzi you can create carousels without coding. But readers will know that I’m not a huge fan. I AM a huge fan of JTBD (Jobs-to-be-done) and to me carousels seemed to stand between the user and their job. So thats not a good thing. Elsewhere in a banking app, I was positive on using


Oct 31

How one Bank App uses Feature Announcements

Pointzi was designed for Apps to make onboarding, education and Feature Discovery simple and code-less. Most commonly the use of Tips and Tours to nudge a user into action is a great user engagement approach. But what happens when you are rolling out a major feature? Perhaps tips of a popup are a good introduction


Feb 10

Privacy Features in a compliance world

A key part of a user’s journey that Pointzi helps out with are Feature Discovery and Feature Adoption. Typically this is (a) announcing new features, (b) explaining complex features, (c) targeting unused features to the audience who havn’t engaged. The goals are to: measure the uptake before, announce or guide the users, measure the uptick


May 13

Canva: Product Management Process and Stack

Canva is one of the fastest growing companies around and now has 500 staff. I recently interviewed Robert Kawalsky who’s startup Zeetings, was acquired by Canva in April 2018. Robert soon took the lead for both Zeetings and Canva Presentations groups which represents a huge opportunity in Enterprise, SME and also Education. Our the interview (a