Product Features Archives - Pointzi - User Onboarding for Web & Mobile Apps

Feb 10

Privacy Features in a compliance world

A key part of a user’s journey that Pointzi helps out with are Feature Discovery and Feature Adoption. Typically this is (a) announcing new features, (b) explaining complex features, (c) targeting unused features to the audience who havn’t engaged. The goals are to: measure the uptake before, announce or guide the users, measure the uptick


May 13

Canva: Product Management Process and Stack

Canva is one of the fastest growing companies around and now has 500 staff. I recently interviewed Robert Kawalsky who’s startup Zeetings, was acquired by Canva in April 2018. Robert soon took the lead for both Zeetings and Canva Presentations groups which represents a huge opportunity in Enterprise, SME and also Education. Our the interview (a


Apr 21

Feature Prioritization and roadmapping

Previous posts have discussed roadmap prioritization, delusions/biases and methods like RICE to reduce bias when deciding what features to add to your Product. With that in mind, I was browsing a Y-Combinator interview with Brian Donohue, the President of Instapaper, acquired by Pinterest. I thought it was worth sharing. Brian provided a simplified prioritization technique


Jun 26

Consumer Grade Enterprise Apps and the death of “docs”

Its no secret that Google has taken enterprise business from Microsoft in recent years. G-Suite** launched (2006) 5 years before Office 365 (2011) and established a serious foothold for shared spreadsheets, docs, files and mail. If you’ve used G-Suite, you will be familiar with the tips and popups they use both on Web and Mobile


May 9

How Facebook educates users about their new “upvote” feature with popups

Facebook is trialling a new feature to counteract Fake News**, where you can “up” or “down vote” users comments, the idea being to support better conversations within Facebook community. I had noticed the new feature a few days ago but hadn’t really thought much of it. It wasn’t until I was surfing Facebook last night