Product Features Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Oct 31

How one Bank App uses Feature Announcements

Pointzi was designed for Apps to make onboarding, education and Feature Discovery simple and code-less. Most commonly the use of Tips and Tours to nudge a user into action is a great user engagement approach. But what happens when you are rolling out a major feature? Perhaps tips of a popup are a good introduction


Feb 10

Privacy Features in a compliance world

A key part of a user’s journey that Pointzi helps out with are Feature Discovery and Feature Adoption. Typically this is (a) announcing new features, (b) explaining complex features, (c) targeting unused features to the audience who havn’t engaged. The goals are to: measure the uptake before, announce or guide the users, measure the uptick


May 13

Canva: Product Management Process and Stack

Canva is one of the fastest growing companies around and now has 500 staff. I recently interviewed Robert Kawalsky who’s startup Zeetings, was acquired by Canva in April 2018. Robert soon took the lead for both Zeetings and Canva Presentations groups which represents a huge opportunity in Enterprise, SME and also Education. Our the interview (a


Apr 21

Feature Prioritization and roadmapping

Previous posts have discussed roadmap prioritization, delusions/biases and methods like RICE to reduce bias when deciding what features to add to your Product. With that in mind, I was browsing a Y-Combinator interview with Brian Donohue, the President of Instapaper, acquired by Pinterest. I thought it was worth sharing. Brian provided a simplified prioritization technique


Jun 26

Consumer Grade Enterprise Apps and the death of “docs”

Its no secret that Google has taken enterprise business from Microsoft in recent years. G-Suite** launched (2006) 5 years before Office 365 (2011) and established a serious foothold for shared spreadsheets, docs, files and mail. If you’ve used G-Suite, you will be familiar with the tips and popups they use both on Web and Mobile