Onboarding Archives - Page 9 of 9 - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Apr 26

Mobile Onboarding A/B testing simply explained

In earlier posts about Google’s and Twitter’s onboarding tips we mentioned they would absolutely be measuring the impact of Tips and Tours to get the maximum uplift of user understanding and engagement. One method is just by simply looking at your analytics and checking the click-thru rate or whatever other CTA (call-to-action) outcome you desired.


Apr 18

Twitter’s Tip-driven feature discovery

On-boarding and Feature Discovery I’ve been on Twitter since 2008 but recently I exercised the nuclear option on my phone (243 apps installed is an occupational hazard) and Twitter got blown away with everything else. I hadn’t miss Twitter’s incessant neediness to catch my attention and didn’t reinstall it (or Facebook) for a while but (despite


Apr 5

Google’s Progressive On-boarding with Tips/Tours

We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. You would think that Google have: Some of the best Product Managers and Product Designers Unlimited budget Analytics to


Jan 28

Are you just ticking the box?

When we interview product teams, they often tell us how they struggle to give new feature onboarding the attention it deserves. It seems that unless you have an army of developers, the coding part of promoting a new feature is usually the last job done. And when it’s done, there’s only time to design and