Category: Onboarding

iceberg
activation

Onboarding: the tip of the engagement iceberg

We all love to talk about “sprints”. Mature Product teams know that user engagement is a marathon. Startups and under-resourced Product teams think in sprints.

Audience/Segmentation

Onboarding only the users you want

Two extremely exciting companies in B2B SaaS Video are Loom and Bonjoro – they both let users reach out to prospects and customers with short-form