Onboarding Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Jan 24

How To Reduce User Churn? 5 Tips For Product-Led Companies

User churn rates can be daunting to see, especially if you’re part of a startup company, or even if you’re a seasoned product manager. You want your product to succeed, for people to like it, and to go from onboarding straight to product adoption. However, in reality, you can’t be everyone’s cup of tea.  While


Dec 14

Reducing Trialler Abandonment: 5 Tips for Product-Led Companies

How many apps do you keep on using after the trial period? Worry not, you are not the only one who does so. Trialler abandonment is an unfortunate event. Yet it is a natural phenomenon that today’s app-driven world brings with itself.  While product-led companies are trying their best with social media campaigns, ads, and


Dec 6

Onboarding Feedback: Product-Led Success with Your Mobile Users

Product-led companies are praised for pouring their heart and soul into the product that ends up in their customers’ hands.  While the product-led approach is known to boost growth and efficiency within a business, to get there, it’s crucial to focus on the first impression your product gives to a potential user. The onboarding experience


Sep 17

Calm App: What’s New Announcement

Some time ago, I posted a review of a few meditation App’s onboarding experience. One of those was “Calm” which I believe (along with headspace, now a unicorn startup).  I recently found an updated writeup from Really Good UX. Its a nice post that covers the psychological elements of onboarding and making sure when they


Aug 19

Manage “empty states” with tips

Empty states are the unfortunate onboarding journey that your users often experience. This is the place where a user doesn’t experience value until the user has the “aha” moment. e.g for Trello or Monday, this is clicking “finish” on one of their action items. How do we solve this?  I attended a great session with