Onboarding Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Dec 9

The best gamified onboarding in a fintech product

The onboarding for fintech product Navexa is gamified and sublime. In this interview I discuss with the founder the decisions that led to making a first-time experience that has helped radically increase activation and reduce trialler abandonment.   Navarre Trousselot is the founder of portfolio tracking product Navexa and he takes us through the main


Mar 1

Onboarding only the users you want

Two extremely exciting companies in B2B SaaS Video are Loom and Bonjoro – they both let users reach out to prospects and customers with short-form videos that may help with sales, onboarding or customer support. In this podcast video interview I talk with Matt Barnett from Bonjoro – their onboarding deliberately self-selects for SaaS companies


Jan 22

Deputy’s onboarding gamification – genius!

In the upcoming full interview with Deputy.com‘s Growth team leads (Francois Bondiguel – Head of Growth and Jordan Lewis – Director of Growth) we cover a lot of great Onboarding/Growth experiences and ideas.  But I’ve clipped this onboarding gamification example for special attention – its the most genius growth hack you’re are going to see


Jan 8

Video Case Study: Airbnb renter activation

In this 8min teardown Mellonie Francis of rareiio.com Digital Agency joins me to dig into AirBnB’s first-time-user-experience (FTUX) to see how the user’s job-to-be-done is resolved and motivates them to dive deeper into the platform. User Activation! This is Part 1 – stay tuned for Part 2 the home owner’s FTUX. Highlights include: Why force


Nov 19

Onboarding $234.1M style: Monday’s activation flow

Our readers develop and run Apps in competitive markets. Even once “safe” corporates like banks now compete with mobile-first “Neobanks” crafting Apps that are disrupting the oligarchy. So how do you compete with a large funded competitor? They could be a big corporate or a Blitzscaling startup. In this webinar, Scott Middleton and I examine