Multivariate Archives - Pointzi - User Onboarding for Web & Mobile Apps
Apr 26
Mobile Onboarding A/B testing simply explained
David Jones
Posted In: A/B Experiments, A/B Testing, automation, Multivariate, Onboarding
In earlier posts about Google’s and Twitter’s onboarding tips we mentioned they would absolutely be measuring the impact of Tips and Tours to get the maximum uplift of user understanding and engagement. One method is just by simply looking at your analytics and checking the click-thru rate or whatever other CTA (call-to-action) outcome you desired. →