lead generation Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Feb 12

Product-Led Growth to drive down your CAC

“Product-Led Growth is about helping your customers experience the ongoing value your product provides…” — Nir Eyal, Author of “Hooked” and “Indistractible” A few years ago Wes Bush got started building a community around a way of acquiring customers that was the natural descendent of lean startup. He ultimately wrote a book, created an online

Feb 5

Decoupling Growth from Product Management

Jordan and Francois from Deputy tell a story about an earlier growth hack at Vend. The lesson here is a template for Apps to consider de-coupling growth from marketing and product teams. The cadence of roadmap iteration is one that Pointzi attempts to solve for Product Teams. But this story is a short but great