JTBD Archives - Pointzi - User Onboarding for Web & Mobile Apps
Mar 17
“Recipes” and “Jobs to be done” (JTBD)
David Jones
Posted In: Jobs to be done, JTBD, Product Manager, product-led growth
In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them. Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they →