JTBD Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Oct 11

Onboarding guru Hullick on JTBD

If you are a Product Manager, Designer, you have probably heard of onboarding guru Samual Hullick. Even Customer Success people are aware of his tear-downs of early experiences in mobile and web apps. We’ve even emulated his approach with a few posts on this blog. 🙂 In his latest “Value Paths” podcast, he laments a 


Oct 2

Don’t build shiny objects

Airwallex’s Richard Jeremiah gives his perspective on how Product Teams should triage the firehose of ideas, feedback and opinions that all compete for precious sprint resources.


Mar 17

“Recipes” and “Jobs to be done” (JTBD)

In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them. Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they