JTBD Archives - Pointzi - User Onboarding for Web & Mobile Apps

Mar 17

“Recipes” and “Jobs to be done” (JTBD)

In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them. Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they