growth Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps
Feb 15
FOMO and product adoption
David Jones
Posted In: activation, FOMO, growth, Product Manager
Its been a huge month in tech with #wallstreetbets on reddit** and crypto going mainstream – but the breakout success in Apps has to be Clubhouse. Clubhouse launched in April of 2020, perfect for a COVID world, now they have over 5M users on IOS only! They’ve mastered the art of FOMO to drive that →
Feb 5
Decoupling Growth from Product Management
David Jones
Posted In: growth, lead generation, Product Manager
Jordan and Francois from Deputy tell a story about an earlier growth hack at Vend. The lesson here is a template for Apps to consider de-coupling growth from marketing and product teams. The cadence of roadmap iteration is one that Pointzi attempts to solve for Product Teams. But this story is a short but great →