growth Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Feb 15

FOMO and product adoption

Its been a huge month in tech with #wallstreetbets on reddit** and crypto going mainstream – but the breakout success in Apps has to be Clubhouse. Clubhouse launched in April of 2020, perfect for a COVID world, now they have over 5M users on IOS only! They’ve mastered the art of FOMO to drive that


Feb 5

Decoupling Growth from Product Management

Jordan and Francois from Deputy tell a story about an earlier growth hack at Vend. The lesson here is a template for Apps to consider de-coupling growth from marketing and product teams. The cadence of roadmap iteration is one that Pointzi attempts to solve for Product Teams. But this story is a short but great