Feature Onboarding Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Jul 14
iceberg

Onboarding: the tip of the engagement iceberg

We all love to talk about “sprints”. Mature Product teams know that user engagement is a marathon. Startups and under-resourced Product teams think in sprints. They often only consider the “immediate” that neglects the true lifecycle of their (soon to be successful) App. “We just need a home page guide” “We only want a Carousel


Oct 31

How one Bank App uses Feature Announcements

Pointzi was designed for Apps to make onboarding, education and Feature Discovery simple and code-less. Most commonly the use of Tips and Tours to nudge a user into action is a great user engagement approach. But what happens when you are rolling out a major feature? Perhaps tips of a popup are a good introduction


Jun 22

Feature (Re)Discovery – Google Meet example

Amidst so much suffering, angst and business collapse caused by COVID-19 there has been some companies that have grown incredibly. Back in early March, I commented on Zoom’s breakout success. Looking back now in June, Zoom has leapt from upstart B2B App to massive consumer awareness. Behemoths like Google and Microsoft needed to respond –


Mar 24

Carousels for Feature Discovery 💪

The Commonwealth Bank of Australia is* the 71st most powerful company and 43rd largest bank in the world. Their mobile app has won many design prizes and they have huge resources to pour into it. This post looks at some excellent Feature Discovery, Feature Onboarding they use in parts of the App. If you’ve read


Jul 13

Google continuous onboarding in 2019

In earlier posts we’ve looked at what Google has done to introduce new features and deepen engagement – we call this continuous onboarding. This post is an update that shows the following key characteristics: Google consistently use tips, popups and feature tours. Tips are ALWAYS simple. Tips are ALWAYS contextual Popups and Tips seem to