Feature Announcements Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Sep 17

Calm App: What’s New Announcement

Some time ago, I posted a review of a few meditation App’s onboarding experience. One of those was “Calm” which I believe (along with headspace, now a unicorn startup).  I recently found an updated writeup from Really Good UX. Its a nice post that covers the psychological elements of onboarding and making sure when they


Jul 21

Slack’s contextual tips for Huddles

Slack has either boosted productivity or destroyed it in the workplace 😉 – it’s hard to tell!  It does however get everyone talking about a topic and we covered previously about how Feature Announcements are done at Slack. So it’s no surprise that Slack used contextual tips to announce “Huddles” (Discord-style voice conversations). Contextual Tip


Jul 14
iceberg

Onboarding: the tip of the engagement iceberg

We all love to talk about “sprints”. Mature Product teams know that user engagement is a marathon. Startups and under-resourced Product teams think in sprints. They often only consider the “immediate” that neglects the true lifecycle of their (soon to be successful) App. “We just need a home page guide” “We only want a Carousel


Mar 23

App Leader’s Tips and Popups

How is it that some apps nail user engagement? What looks so easy is the result of a lot of product measurement and fine tuning. The reason why mobile tips, tooltips and guides work is because designers often hide features away to avoid clutter. What you can show on a sidebar (or top menu) in