Design Archives - Pointzi - User Onboarding for Web & Mobile Apps

Apr 7

Product Managers: Data-driven experiments are an excuse not to be brave

Being “data-driven” is “virtual signalling for Product Managers” and not the best method for some product decisions and roles. This snippet from a longer conversation with Patrick Collins of Zip.co digs into the suprising insight of different traits in PMs. Patrick quipped about his experience: “I’ve only been doing this product thing for 10 or


Apr 1

WFH: Will Design Sprints fail with remote teams?

Product Teams are probably one of the least disrupted jobs that are affected by a work-from-home world. But Design Sprints are predicated that you clear your calendar and get everyone in a big room to grind on the creation of something new and substantial or solve a sticky problem. This is not just small things


Jan 8

Video Case Study: Airbnb renter activation

In this 8min teardown Mellonie Francis of rareiio.com Digital Agency joins me to dig into AirBnB’s first-time-user-experience (FTUX) to see how the user’s job-to-be-done is resolved and motivates them to dive deeper into the platform. User Activation! This is Part 1 – stay tuned for Part 2 the home owner’s FTUX. Highlights include: Why force


May 24

Eventbrite tracked anger and delight in UX

In the last post, we covered how Rachael Neumann’s role at Eventbrite’s Customer Experience/Success saved building the wrong feature. In the same talk the idea of assessing a customer’s anger through a journey is a fascinating and fresh lens to review your design. The normal process is to map the user journey with flow charts


Nov 21

Mobile Tooltips: the unobtrusive UX pattern to deepen engagement

Remember Clippy? Perhaps you’d rather not! Clippy was Microsoft’s “Office Assistant” and became universally derided. Here are 5 reasons why people hated Clippy: Obtrusive – power users hated Clippy because it had patronizing suggestions. Distracting – the image at right (without the gun) is literally Clippy looking bored and wanting you to stop your job