Category: case study

Medium’s Tips for teaching new user habits

When Medium replaced “Recommend” with “Claps” great confusion ensued. Here’s how Medium attempts to train us to understand the new feature. Whats the deal? Medium

10 Common App Prompts That Convert

Mobile App user retention rate is <10%. That is largely attributable to not “Activating” user engagement quickly and at relevant times. If users don’t find

Skype’s new look mobile onboarding

Given there are so many options these days for chat + voice, you may have already abandoned Skype. Facebook, WeChat, Slack, Hangouts are just some