Category: case study

case study

Video Case Study: Airbnb renter activation

In this 8min teardown Mellonie Francis of rareiio.com Digital Agency joins me to dig into AirBnB’s first-time-user-experience (FTUX) to see how the user’s job-to-be-done is

Google continuous onboarding in 2019

In earlier posts we’ve looked at what Google has done to introduce new features and deepen engagement – we call this continuous onboarding. This post