case study Archives - Page 3 of 5 - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Nov 20

Podcast: Steen Andersson – Head of Product at Atlassian

Steen is Head of Product Management at Atlassian. He was Google Drive’s Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. In this podcast we are talking how Atlassian grows


Oct 16

Compare: User onboarding in 2 Meditation apps

I was listening to a podcast recently with the founder of Headspace a popular meditation App. I’d not used the App but many people I know have – what amazed me on the podcast was that it was mentioned their revenues exceed $100M – it appears that the sector is big business! I downloaded a


May 4

Slack’s Carousel is short-sharp and on-message

Slack is one of the fastest growing companies in history taking only 2 years to get to $1B valuation. Their 2017 round was based on a $200M ARR and resulted in a $5B valuation – so based on real-enterprise value, not just hype. Here is a chart of their stellar growth. Te really great thing


Dec 10

Medium’s Tips for teaching new user habits

When Medium replaced “Recommend” with “Claps” great confusion ensued. Here’s how Medium attempts to train us to understand the new feature. Whats the deal? Medium wanted to reward great stories more than good stories. But we’ve all been trained to Heart, Upvote, Like, and with a simple tap “Un-Like” – but that was too restricted for


Oct 17

10 Converting Mobile InApp Prompts

Mobile App user retention rate is <10%. That is largely attributable to not “Activating” user engagement quickly and at relevant times. If users don’t find utility and value from the product quickly, they rarely stick around. Figures for user churn are over 70% within first 3 days. To give your users the best chance of