case study Archives - Page 2 of 4 - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Mar 24

Carousels for Feature Discovery 💪

The Commonwealth Bank of Australia is* the 71st most powerful company and 43rd largest bank in the world. Their mobile app has won many design prizes and they have huge resources to pour into it. This post looks at some excellent Feature Discovery, Feature Onboarding they use in parts of the App. If you’ve read


Jan 8

Video Case Study: Airbnb renter activation

In this 8min teardown Mellonie Francis of rareiio.com Digital Agency joins me to dig into AirBnB’s first-time-user-experience (FTUX) to see how the user’s job-to-be-done is resolved and motivates them to dive deeper into the platform. User Activation! This is Part 1 – stay tuned for Part 2 the home owner’s FTUX. Highlights include: Why force


Nov 19

Onboarding $234.1M style: Monday’s activation flow

Our readers develop and run Apps in competitive markets. Even once “safe” corporates like banks now compete with mobile-first “Neobanks” crafting Apps that are disrupting the oligarchy. So how do you compete with a large funded competitor? They could be a big corporate or a Blitzscaling startup. In this webinar, Scott Middleton and I examine


Jul 13

Google continuous onboarding in 2019

In earlier posts we’ve looked at what Google has done to introduce new features and deepen engagement – we call this continuous onboarding. This post is an update that shows the following key characteristics: Google consistently use tips, popups and feature tours. Tips are ALWAYS simple. Tips are ALWAYS contextual Popups and Tips seem to


Nov 20

Podcast: Steen Andersson – Head of Product at Atlassian

Steen is Head of Product Management at Atlassian. He was Google Drive’s Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. In this podcast we are talking how Atlassian grows