case study Archives - Pointzi - User Onboarding for Web & Mobile Apps

Jun 22

Feature (Re)Discovery – Google Meet example

Amidst so much suffering, angst and business collapse caused by COVID-19 there has been some companies that have grown incredibly. Back in early March, I commented on Zoom’s breakout success. Looking back now in June, Zoom has leapt from upstart B2B App to massive consumer awareness. Behemoths like Google and Microsoft needed to respond –


Apr 21

Scaling Product Teams

This video interview (below) is a section of a longer fireside with Patrick Collins, CPO of public company Zip (ASX:Z1P). There is 25 people in Product and 150 people in Engineering, so we dig into the way Zip is structuring given their explosive growth revolutionising how we think about payments. Zip organizes teams in triads


Apr 17

Tutorial: Recreating Pastebin’s simple tip

We sometimes get questions for more content about using the product and some quick start tutorials. This simple example shows how you can combine an images and text content into a simple tip. Its based on a simple, no nonsense example from one of the web’s busiest sites: Pastebin and its got a clear Call-to-Action


Mar 24

Carousels for Feature Discovery 💪

The Commonwealth Bank of Australia is* the 71st most powerful company and 43rd largest bank in the world. Their mobile app has won many design prizes and they have huge resources to pour into it. This post looks at some excellent Feature Discovery, Feature Onboarding they use in parts of the App. If you’ve read


Jan 8

Video Case Study: Airbnb renter activation

In this 8min teardown Mellonie Francis of rareiio.com Digital Agency joins me to dig into AirBnB’s first-time-user-experience (FTUX) to see how the user’s job-to-be-done is resolved and motivates them to dive deeper into the platform. User Activation! This is Part 1 – stay tuned for Part 2 the home owner’s FTUX. Highlights include: Why force