case study Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Oct 31

How one Bank App uses Feature Announcements

Pointzi was designed for Apps to make onboarding, education and Feature Discovery simple and code-less. Most commonly the use of Tips and Tours to nudge a user into action is a great user engagement approach. But what happens when you are rolling out a major feature? Perhaps tips of a popup are a good introduction


Aug 4

Atlassian commits on guides

It won’t surprise you that Atlassian is data-driven and the data from their guides is tracked along with other app usage analytics. A few years back we started to see Atlassian introduce a few tips; the craft and sophistication has increased over time – here is a fresh example. Recently Confluence got a make-over and


Jun 22

Feature (Re)Discovery – Google Meet example

Amidst so much suffering, angst and business collapse caused by COVID-19 there has been some companies that have grown incredibly. Back in early March, I commented on Zoom’s breakout success. Looking back now in June, Zoom has leapt from upstart B2B App to massive consumer awareness. Behemoths like Google and Microsoft needed to respond –


Apr 21

Scaling Product Teams

This video interview (below) is a section of a longer fireside with Patrick Collins, CPO of public company Zip (ASX:Z1P). There is 25 people in Product and 150 people in Engineering, so we dig into the way Zip is structuring given their explosive growth revolutionising how we think about payments. Zip organizes teams in triads


Apr 17

Tutorial: Recreating Pastebin’s simple tip

We sometimes get questions for more content about using the product and some quick start tutorials. This simple example shows how you can combine an images and text content into a simple tip. Its based on a simple, no nonsense example from one of the web’s busiest sites: Pastebin and its got a clear Call-to-Action