case study Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Onboarding: the tip of the engagement iceberg

We all love to talk about “sprints”. Mature Product teams know that user engagement is a marathon. Startups and under-resourced Product teams think in sprints. They often only consider the “immediate” that neglects the true lifecycle of their (soon to be successful) App. “We just need a home page guide” “We only want a Carousel →

How one Bank App uses Feature Announcements

Pointzi was designed for Apps to make onboarding, education and Feature Discovery simple and code-less. Most commonly the use of Tips and Tours to nudge a user into action is a great user engagement approach. But what happens when you are rolling out a major feature? Perhaps tips of a popup are a good introduction →

Atlassian commits on guides

It won’t surprise you that Atlassian is data-driven and the data from their guides is tracked along with other app usage analytics. A few years back we started to see Atlassian introduce a few tips; the craft and sophistication has increased over time – here is a fresh example. Recently Confluence got a make-over and →

Feature (Re)Discovery – Google Meet example

Amidst so much suffering, angst and business collapse caused by COVID-19 there has been some companies that have grown incredibly. Back in early March, I commented on Zoom’s breakout success. Looking back now in June, Zoom has leapt from upstart B2B App to massive consumer awareness. Behemoths like Google and Microsoft needed to respond – →

Scaling Product Teams

This video interview (below) is a section of a longer fireside with Patrick Collins, CPO of public company Zip (ASX:Z1P). There is 25 people in Product and 150 people in Engineering, so we dig into the way Zip is structuring given their explosive growth revolutionising how we think about payments. Zip organizes teams in triads →