Audience/Segmentation Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Onboarding only the users you want

Two extremely exciting companies in B2B SaaS Video are Loom and Bonjoro – they both let users reach out to prospects and customers with short-form videos that may help with sales, onboarding or customer support. In this podcast video interview I talk with Matt Barnett from Bonjoro – their onboarding deliberately self-selects for SaaS companies →

Part 2: Segments are nice but each user journey is unique

In the Part 1, we covered the importance of establishing goals around your engagement experiments and flows.  We could call this Part 2: “Segments are nice, Segments are dumb”.  Segmentation will eventually be “individualization” – we cover the steps needed to get there. Thinking in “Goals” are an important step. Since Pointzi’s inception, we provide →

Goals, Segments, User Activation – Part 1

This multipart series covers best practice for activating user’s on their journey. “Activation” has a specific meaning, the way it was defined in McClure’s Pirate Metrics – if you are not familiar with this, take a scan of this post. In this post, we cover goals you want YOUR user’s to achieve. The next post →

How Google Home educates on a new user interface

Our house is one of those connected places and we chose Google Home as the backbone. Around the house are lightbulbs that turn-on and off with voice commands. We also have several audio and video Chromecasts that do things like play the current episode of “the innocents” on voice command. All this is done via →

LinkedIn’s New Feature by targeted tip

Mobile Tips are everywhere. Just this morning,  I had a flashback to the whole journey that started Pointzi. I opened the LinkedIn App and there was an article about our good friend (and fellow 500Startups founder) Holly Cardew of PixC. Holly has always been generous of her time, her advise and is a great entrepreneur →