activation Archives - Page 2 of 2 - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Sep 2
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Part 2: Segments are nice but each user journey is unique

In the Part 1, we covered the importance of establishing goals around your engagement experiments and flows.  We could call this Part 2: “Segments are nice, Segments are dumb”.  Segmentation will eventually be “individualization” – we cover the steps needed to get there. Thinking in “Goals” are an important step. Since Pointzi’s inception, we provide


Aug 13

Goals, Segments, User Activation – Part 1

This multipart series covers best practice for activating user’s on their journey. “Activation” has a specific meaning, the way it was defined in McClure’s Pirate Metrics – if you are not familiar with this, take a scan of this post. In this post, we cover goals you want YOUR user’s to achieve. The next post


Oct 16

Compare: User onboarding in 2 Meditation apps

I was listening to a podcast recently with the founder of Headspace a popular meditation App. I’d not used the App but many people I know have – what amazed me on the podcast was that it was mentioned their revenues exceed $100M – it appears that the sector is big business! I downloaded a


May 15

How Tile increased activation from 29% to 60%

We love the folks at Ramotion**, they are a great design house and they have a post about how Tile get more users to actually setup their product. If you are not familiar with Tile, they are one of many bluetooth trackers that help you find your keys, your phone and anything else you want


Jan 17

Does anyone own your App’s onboarding?

Mel from Canva posted this week about their journey to a $1B valuation. It’s a long but faniscating read that overrides any myth about being an overnight success. One mind-bending takeaway from the post is this quote: “In order for Canva to take off — we had to get every person who came into our product to