activation Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

FOMO and product adoption

Its been a huge month in tech with #wallstreetbets on reddit** and crypto going mainstream – but the breakout success in Apps has to be Clubhouse. Clubhouse launched in April of 2020, perfect for a COVID world, now they have over 5M users on IOS only! They’ve mastered the art of FOMO to drive that →

Onboarding $234.1M style: Monday’s activation flow

Our readers develop and run Apps in competitive markets. Even once “safe” corporates like banks now compete with mobile-first “Neobanks” crafting Apps that are disrupting the oligarchy. So how do you compete with a large funded competitor? They could be a big corporate or a Blitzscaling startup. In this webinar, Scott Middleton and I examine →

What is Continuous Onboarding?

Onboarding is usually considered to be the first 5 minutes of the user’s experience in the App. But successful Apps always have FEATURE #2. This needs onboarding too! Scott Middleton challenged this perspective in our recent Onboarding Best Practices webinar. Scott has his own “Aha” moment about why onboarding is really “Continuous Onboarding”. https://vimeo.com/371063593We can simply break →

JTBD: “If you are not activating, you are churning”.

In this recent Webinar with Scott Middleton, we discussed the scope of “onboarding”: where it starts, where it ends and how it relates to “Activation” and the “Aha” moment. This video snippet here shows the Pirate Metrics and where “onboarding” fits.https://vimeo.com/371037598 The primary message here is that each user who downloads your Mobile App or →

Top 10 reasons to NOT code your flows

You probably don’t miss Letterman much but in the spirit of Dave, here is a not-too funny countdown on the build-versus-buy decision Product teams need to make about adding an engagement layer (specifically tips, tours, flows, hotspots etc) to your App. As a recap, the Pointzi mission is decoupling “App design” from “App Engagement experiments“. →