activation Archives - Pointzi - User Onboarding for Web & Mobile Apps

Nov 19

Onboarding $234.1M style: Monday’s activation flow

Our readers develop and run Apps in competitive markets. Even once “safe” corporates like banks now compete with mobile-first “Neobanks” crafting Apps that are disrupting the oligarchy. So how do you compete with a large funded competitor? They could be a big corporate or a Blitzscaling startup. In this webinar, Scott Middleton and I examine


Nov 7

What is Continuous Onboarding?

Onboarding is usually considered to be the first 5 minutes of the user’s experience in the App. But successful Apps always have FEATURE #2. This needs onboarding too! Scott Middleton challenged this perspective in our recent Onboarding Best Practices webinar. Scott has his own “Aha” moment about why onboarding is really “Continuous Onboarding”. https://vimeo.com/371063593We can simply break


Nov 5

JTBD: “If you are not activating, you are churning”.

In this recent Webinar with Scott Middleton, we discussed the scope of “onboarding”: where it starts, where it ends and how it relates to “Activation” and the “Aha” moment. This video snippet here shows the Pirate Metrics and where “onboarding” fits.https://vimeo.com/371037598 The primary message here is that each user who downloads your Mobile App or


Sep 26
The Pointzi Engagement Layer

Top 10 reasons to NOT code your flows

You probably don’t miss Letterman much but in the spirit of Dave, here is a not-too funny countdown on the build-versus-buy decision Product teams need to make about adding an engagement layer (specifically tips, tours, flows, hotspots etc) to your App. As a recap, the Pointzi mission is decoupling “App design” from “App Engagement experiments“.


Sep 2
credits: https://www.garlicandzest.com

Part 2: Segments are nice but each user journey is unique

In the Part 1, we covered the importance of establishing goals around your engagement experiments and flows.  We could call this Part 2: “Segments are nice, Segments are dumb”.  Segmentation will eventually be “individualization” – we cover the steps needed to get there. Thinking in “Goals” are an important step. Since Pointzi’s inception, we provide