activation Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Dec 14

Reducing Trialler Abandonment: 5 Tips for Product-Led Companies

How many apps do you keep on using after the trial period? Worry not, you are not the only one who does so. Trialler abandonment is an unfortunate event. Yet it is a natural phenomenon that today’s app-driven world brings with itself.  While product-led companies are trying their best with social media campaigns, ads, and


Jul 14
iceberg

Onboarding: the tip of the engagement iceberg

We all love to talk about “sprints”. Mature Product teams know that user engagement is a marathon. Startups and under-resourced Product teams think in sprints. They often only consider the “immediate” that neglects the true lifecycle of their (soon to be successful) App. “We just need a home page guide” “We only want a Carousel


Jun 28

6 onboarding UX emotions

In an earlier post we covered how Eventbrite tracked anger vs delight. Today I cover 6 onboarding UX emotions your users may experience when trialling your App. Your user’s journey is a mix of “will this work for me?”, “how does this work”, “that didn’t work”, “aha-yes!”. For a new user it’s a roller-coaster of


Feb 15

FOMO and product adoption

Its been a huge month in tech with #wallstreetbets on reddit** and crypto going mainstream – but the breakout success in Apps has to be Clubhouse. Clubhouse launched in April of 2020, perfect for a COVID world, now they have over 5M users on IOS only! They’ve mastered the art of FOMO to drive that


Nov 19

Onboarding $234.1M style: Monday’s activation flow

Our readers develop and run Apps in competitive markets. Even once “safe” corporates like banks now compete with mobile-first “Neobanks” crafting Apps that are disrupting the oligarchy. So how do you compete with a large funded competitor? They could be a big corporate or a Blitzscaling startup. In this webinar, Scott Middleton and I examine