A/B Experiments Archives - Pointzi - Guides, Onboarding & Growth for Web & Mobile Apps

Mar 2

The Truth about A/B Testing

Last Thursday 100+ people crammed into a fireside on Growth and Product.** This blog post covers the conundrum of Statistical significance in A/B experiments: 1. why the size of uplift is important 2. how much data gives me statistical significance? 3. how long you have to run an experiment (you will be shocked) 4. are

Jan 22

Deputy’s onboarding gamification – genius!

In the upcoming full interview with Deputy.com‘s Growth team leads (Francois Bondiguel – Head of Growth and Jordan Lewis – Director of Growth) we cover a lot of great Onboarding/Growth experiences and ideas.  But I’ve clipped this onboarding gamification example for special attention – its the most genius growth hack you’re are going to see

May 23

Onboarding A/B Tests – the math by example

In the previous post I ran through why it makes sense to run onboarding experiments and measuring them under an A/B or A/A/B methodology. I stuck to the qualitative principles and didn’t get “into the weeds” of the math. However, I promised to follow up with an explanation of statistical significance for the geek minded.

Apr 26

Mobile Onboarding A/B testing simply explained

In earlier posts about Google’s and Twitter’s onboarding tips we mentioned they would absolutely be measuring the impact of Tips and Tours to get the maximum uplift of user understanding and engagement. One method is just by simply looking at your analytics and checking the click-thru rate or whatever other CTA (call-to-action) outcome you desired.