Latest Posts

Oct 31

How one Bank App uses Feature Announcements

Pointzi was designed for Apps to make onboarding, education and Feature Discovery simple and code-less. Most commonly the use of Tips and Tours to nudge a user into action is a great user engagement approach. But what happens when you are rolling out a major feature? Perhaps tips of a popup are a good introduction


Oct 21

Hardcode or Buy – the return on investment question

What elements are best to hardcode and what should be “bought”? Product teams always have a backlog of features, fixes, customer requests and re-rewrite/re-factor advocates. At the same time, customer churn, engagement, monetization are the primary product goals that map to company OKRs.  We used to hardcode emails, now that would be crazy Retention-driven growth


Oct 9

Standups, OKRs, Rituals & Cadence

In this video, I discover that our team is the only one in the room NOT doing daily standups! Seriously, Richard explains the disciplines they use in a remote WFH world (Melbourne was locked down hard, hard, hard at the time of recording). So we discuss some of the challenges they have in executing on


Oct 2

Don’t build shiny objects

Airwallex’s Richard Jeremiah gives his perspective on how Product Teams should triage the firehose of ideas, feedback and opinions that all compete for precious sprint resources.


Sep 24

Trigger guides at the user’s right time

It’s hard to miss Netflix’s latest blockbuster docu-drama “The Social Dilemma” (I’m a big fan of Tristan Harris).  The social network’s AI is characterised as the perfect “feed”ing of content to the user at the “right-time” to get the result the social network wants.  Aside from the moral and social issues, most Apps would dream