The Progressive Onboarding Blog

Mar 9

Remote working Product Teams

I’m sitting in an airport departure lounge to head home – SaaStr 2020 was cancelled on strong recommendation of Santa Clara county. Others in SF have also been cancelled. There is a guy a few rows behind me coughing and sneezing – not into his sleeve, not covering his mouth. Apparently oblivious to Covid-19 and


Mar 2

The Truth about A/B Testing

Last Thursday 100+ people crammed into a fireside on Growth and Product.** This blog post covers the conundrum of Statistical significance in A/B experiments: 1. why the size of uplift is important 2. how much data gives me statistical significance? 3. how long you have to run an experiment (you will be shocked) 4. are


Mar 1

Onboarding only the users you want

Two extremely exciting companies in B2B SaaS Video are Loom and Bonjoro – they both let users reach out to prospects and customers with short-form videos that may help with sales, onboarding or customer support. In this podcast video interview I talk with Matt Barnett from Bonjoro – their onboarding deliberately self-selects for SaaS companies


Feb 12

Product-Led Growth to drive down your CAC

“Product-Led Growth is about helping your customers experience the ongoing value your product provides…” — Nir Eyal, Author of “Hooked” and “Indistractible” A few years ago Wes Bush got started building a community around a way of acquiring customers that was the natural descendent of lean startup. He ultimately wrote a book, created an online


Feb 10

Privacy Features in a compliance world

A key part of a user’s journey that Pointzi helps out with are Feature Discovery and Feature Adoption. Typically this is (a) announcing new features, (b) explaining complex features, (c) targeting unused features to the audience who havn’t engaged. The goals are to: measure the uptake before, announce or guide the users, measure the uptick