Latest Posts

Jun 6

The 4 ways Dating Apps seduce with Progressive Onboarding

Those of you who have experienced online dating will know quality connections are not easy to find! When a ‘spark” appears there is usually a flurry of messages, one more intimate than the last, as each person progressively disclosures a little bit more about themselves. Some people know the art of progressive disclosure so well,


May 31

The Harry Potter Guide to Onboarding Segmentation

Hogwarts divided their students into four houses: Gryffindor, Hufflepuff, Ravenclaw and Slytherin. These wonderful scenes in the first book and movie were filled with tension because of the angst of Harry avoiding Slytherin and the all-important cementing of the relationships Even as an adult if you’ve been to Universal Studio’s Harry Potter rides, you can’t


May 23

Onboarding A/B Tests – the math by example

In the previous post I ran through why it makes sense to run onboarding experiments and measuring them under an A/B or A/A/B methodology. I stuck to the qualitative principles and didn’t get “into the weeds” of the math. However, I promised to follow up with an explanation of statistical significance for the geek minded.


Apr 26

Mobile Onboarding A/B testing simply explained

In earlier posts about Google’s and Twitter’s onboarding tips we mentioned they would absolutely be measuring the impact of Tips and Tours to get the maximum uplift of user understanding and engagement. One method is just by simply looking at your analytics and checking the click-thru rate or whatever other CTA (call-to-action) outcome you desired.


Apr 18

Twitter’s Tip-driven feature discovery

On-boarding and Feature Discovery I’ve been on Twitter since 2008 but recently I exercised the nuclear option on my phone (243 apps installed is an occupational hazard) and Twitter got blown away with everything else. I hadn’t miss Twitter’s incessant neediness to catch my attention and didn’t reinstall it (or Facebook) for a while but (despite