Audience/Segmentation

Onboarding only the users you want

Two extremely exciting companies in B2B SaaS Video are Loom and Bonjoro – they both let users reach out to prospects and customers with short-form

CAC

Product-Led Growth to drive down your CAC

“Product-Led Growth is about helping your customers experience the ongoing value your product provides…” — Nir Eyal, Author of “Hooked” and “Indistractible” A few years

Privacy Features in a compliance world

A key part of a user’s journey that Contextual helps out with are Feature Discovery and Feature Adoption. Typically this is (a) announcing new features,