User journey mapping might be one of the key parts of developing an App or adding features to an already existing platform. This practice helps you visualize your App through the user’s eyes, and it can make it easier to identify errors or weak points in your development process. These, in turn, help reduce the user churn rate your App may be experiencing.Â
It can also help a product development team to understand the expectations of new and recurring customers. For the latter category, this process is crucial in order to keep them loyal to the product. For users who are just finding out about the product, it’s essential to optimize the onboarding process, and with it, the user journey.Â
So, if you want to adopt a customer-oriented mindset for your product-led company, focus on user experience and user retention.Â
Through user journey mapping you’re not only prioritizing your customers, but you can also make a positive impact on the company’s internal collaboration practices.Â
This way, you’re ensuring that everyone is working towards the greater good: the overarching user experience.Â