If you have been analyzing your user feedback, you have perfected your product market fit, the user experience is overall a positive one, product adoption is going well, pat yourself on the back. You are doing a good job.Â
But trust yourself if you feel the need to elevate your product, even if the data is non-conclusive. Take a leap of faith when you recognize the need for a new feature or an upgrade. Courage differentiates a leader.Â
However, seeing the need for something new within your app doesn’t mean you should be careless with your user journey mapping. Feature discovery should be handled in a discreet manner so that it doesn’t disrupt the user’s workflow.Â
With this in mind, it can be challenging to elevate your product in a way that doesn’t frustrate your clients and doesn’t compromise the user journey. Screen real estate is precious, especially on mobile, and an app interface shouldn’t be messy. So what can you do?
Consider adding popups to make announcements easy to see, but not bothersome. This way, feature discovery can be integrated organically into your app, without being too obnoxious for the client. But the first step should always come from a product manager!
Being brave and innovative is key in the SaaS industry. With these qualities, a product manager can stand out in a crowd. In a product-led company, it’s crucial to make sure people remember you and your product.Â