Mobile apps are an important part of the modern person’s life, whether we take its personal or professional aspects. Notifications are a vital tool of these products, as they help the user journey and also with the product adoption.Â
As such, notifications should take an indispensable place in your list of priorities when it comes to product development. So, next time your team discusses user journey mapping and optimization, take time to look at the impact of your app’s notifications throughout the user journey.Â
While notifications have a significant place in every app, there is a fine line between helping with user engagement and frustrating the client with too many push notifications.Â
Trialler abandonment is often caused by notifications that are either too obnoxious or even unnecessary. Making sure that you take time to create meaningful, personalized notifications can increase the chances of product adoption.Â
Connect with the user from the onboarding process. Something as simple as inserting their name in your welcome message can guarantee you a positive first impression.
Yet, consider the timing of your notifications. Try not to interrupt your user in their workflow, as bad timing can lead to product abandonment. Especially with new clients. Â
You do not want to annoy people, but you don’t want them to forget about you. So, find the balance!