We all love to talk about “sprints”.
Mature Product teams know that user engagement is a marathon. Startups and under-resourced Product teams think in sprints. They often only consider the “immediate” that neglects the true lifecycle of their (soon to be successful) App.
“We just need a home page guide”
“We only want a Carousel for our Apps splash page”.
These are common opinions and definitely part of the Apps journey to success. But the sprint perspective believes the “first 5 minutes” is a panacea for user retention. TheĀ “first 5 minutes” is just the tip of the iceberg.
Beneath the surface is the real volume of the iceberg. Here lies the massiveĀ breadth of engagement activities that includes:
- Onboarding
- Feature Announcements
- Feature Discovery
- Guides
- Tips
- Training videos
- Self-Service help and docs
- Tooltips
- Nudges
- Goal Completion
- Re-engagement Emails and Push
- Feedback Questions and Surveys
- NPS or CSAT