In an earlier post we covered how Eventbrite tracked anger vs delight. Today I cover 6 onboarding UX emotions your users may experience when trialling your App.
Your user’s journey is a mix of “will this work for me?”, “how does this work”, “that didn’t work”, “aha-yes!”. For a new user it’s a roller-coaster of emotions and its made up of 20 small steps that anger or delight.
- What made users flock to Mixpanel but shun Kissmetrics?
- How did Amplitude arrive much later but still nail a huge market segment?
I don’t have the answers – there will be many, many reasons** and even more opinions. The question is what are the 20 steps your App needs to deepen engagement where users go from:
ACQUIRED âĄď¸ ACTIVATED âĄď¸ RETAINED âĄď¸ REFERRER