Google Product Manager for Duo, Amit Jaiswal does a walkthrough of the importance of storytelling skills in Product Management.
As we’ve discussed elsewhere with Atlassian’s PM Lead – Product Managers have many touch points with company and product stakeholders – Amit suggests how a Product Manager should be communicating internally and externally.
Often a Product Manager does not have the organisational clout (power/authority) they need to get concensus. So Amit suggests that the communication style must be: “lead by influence, rather than lead by authority”.