St George Bank is a major bank and they made a significant investment across their ATM machine network to support “Cardless Cash”. If you’ve not heard of Cardless Cash its a major improvement to getting money easily for your wallet – the benefits are:
- Card Security – you don’t need to pull your card out and put it in the machine, where you might forget it. Risk of “skimming” is also eliminated.
- PIN Security – you don’t need to expose your PIN where someone may spy it.
- Fast – its pretty quick to get the cash out, just a few keystrokes at the terminal.
- Money for others – A parent can send the access code to a child who can then get cash for an emergency.
The challenge is that whilst a huge rollout investment is made, getting customers to use this feature hits the human fear, uncertainty, doubt and plain laziness.Â
So the Product Management team at St George obviously wanted to give the new capability the best chance of uptake and embedded a Feature Carousel into the App. So if a user explores this section of the App for the first time, they get a richer walk-through that is eye-popping and more persuasive than just a tip. Here is the introduction.