Moving any task from backlog to sprint should be sanity checked against the one question:
“Is this our core business?”
For most products, if your product needs:
- Guides,
- FAQs,
- Tooltips,
- Announcements,
- Feedback,
- Videos
Then, the answer is NO.
For some companies, for example gaming, every user moment needs to be hardcoded and controlled. The financial stakes for conversion are measured in milliseconds and their ad-spend is huge so they need to capitalize. With tens or hundreds of developers and many millions invested – this is a core competency for the Apps survival.
For most companies, however, the core competency is the functionality of the product and ease of use. As we discussed elsewhere, this is why we discuss a:
- Feature layer (App Design layer)
- Engagement layer