I was presented with a typical sequence in Facebook that looked similar to what our customers create. A modal dialog with a small journey and a CTA (call-to-action).Â
What was different was the content – I could (tongue-in-cheek) call this Feature Justification 🙂 but it does show an evolving trend that all Apps must do in a GDPR, CCPA, post Cambridge Analytica world.
That trend is to explain what you are doing with user’s data and engender trust.
Everyone is sick of clicking “cookie banners” on every site and app they visit and nobody reads privacy policies due to the monolithic legalese.
As a SaaS platform that uses data to add value, we still get plenty of questions about how we treat data. For example with GDPR there are specific questions around PII (personally identifiable information) that need to be answered.