The animation below shows a couple of familiar launchers you can use to announce new features or target specific users/segments to:
a) help them out
b) trigger action towards a goal
They are:
- Little Red Gift. This is Slack’s way of letting you know about new things.
- Glowing Hotspot. This the pulsing effect is handy for attracting attention that you want action on.
- Tooltips are the silent unobtrusive helpers.Â
The latter 2 were once upon a time hard-coded into the application. Now its easy to deploy these:
i) without writing code
ii) target specific users or segments
iii) measure the analytic engagement or improvement on a goal that you want the user’s to complete.