When you think about it, 29% is very low for user’s who have purchased (or been given) a Tile, they must have been motivated to have it.Â
So the Ramotion folk’s goal was to make an interface that made this process as intuitive as possible, so, in the App, they made a short clip demonstrating activation on iPhone and Android.
This video at the right shows how they achieved it by allowing the user to follow the setup process.
Getting an uplift of another 31% is a huge win, because once the user has one Tile, its likely they will want to get more!