“So close but so far” – this can be very frustrating because, to get this done needs developer work to be done. The turn-around time puts you in another sprint and more roadmap negotiation.
The Analytics Gap
We’ve experienced this so many times with customers we were helping with working on the retention or engagement projects! The conversation would go like this:
Us: Do you have analytics?
Customer: Yes, we use Google Analytics [or Mixpanel or Amplitude or Segment].
Us: Are you tracking this click?
Customer: I don't think so.
Game over. Everyone would get crest-fallen and all the big hopes of being able to run an agile project with multiple growth/retention experiments collapses into roadmaps delays. Some of these analytics products are great but often people have implemented them to just track aggregated analytics and trends vs. people analytics and put them aside.
Mixpanel also charges differently for this kind of people tracking and its only available in GA’s super expensive product.
Its profoundly frustrating for us and the debilitating to the customer’s retention and growth plans – roadmap delays can be a straight-jacket.