The Progressive Onboarding Blog

Sep 24

Trigger guides at the user’s right time

It’s hard to miss Netflix’s latest blockbuster docu-drama “The Social Dilemma” (I’m a big fan of Tristan Harris).  The social network’s AI is characterised as the perfect “feed”ing of content to the user at the “right-time” to get the result the social network wants.  Aside from the moral and social issues, most Apps would dream


Sep 3

Opportunity Solution Trees for Product Teams

Airwallex is a newly-minted unicorn based in Australia operating at the intersection of FX and business expense management. This snippet is a preview of an upcoming fireside in a few weeks with Richard Jeremiah who is Product Director for the SME Platform. Airwallex are an interesting play in that they potentially compete with Brex, Transferwise and


Aug 4

Atlassian commits on guides

It won’t surprise you that Atlassian is data-driven and the data from their guides is tracked along with other app usage analytics. A few years back we started to see Atlassian introduce a few tips; the craft and sophistication has increased over time – here is a fresh example. Recently Confluence got a make-over and


Jul 28

New: Guides, FAQs, Digital Adoption

We had big releases this month expanding guidance on Web and Mobile Apps. Backed by our existing targeting engine and analytics we help you get the right guides to your users at the right-time. Digital Adoption Platform Pointzi has mostly been used by Product Teams to help onboard new customers and understand the Web and


Jun 22

Feature (Re)Discovery – Google Meet example

Amidst so much suffering, angst and business collapse caused by COVID-19 there has been some companies that have grown incredibly. Back in early March, I commented on Zoom’s breakout success. Looking back now in June, Zoom has leapt from upstart B2B App to massive consumer awareness. Behemoths like Google and Microsoft needed to respond –