Latest Posts

Oct 11

Onboarding guru Hullick on JTBD

If you are a Product Manager, Designer, you have probably heard of onboarding guru Samual Hullick. Even Customer Success people are aware of his tear-downs of early experiences in mobile and web apps. We’ve even emulated his approach with a few posts on this blog. 🙂 In his latest “Value Paths” podcast, he laments a 


Sep 21

“Slow” is a dangerous place for products

This paragraph caught my eye: “Slow is a dangerous place for a product company to be. Slow product teams tend to be outcompeted by fast ones. We complain about how Figma and Slack don’t feel native, but why are most of us using Figma and Slack? We’re using them because they outbuilt and outcompeted their


Sep 17

Calm App: What’s New Announcement

Some time ago, I posted a review of a few meditation App’s onboarding experience. One of those was “Calm” which I believe (along with headspace, now a unicorn startup).  I recently found an updated writeup from Really Good UX. Its a nice post that covers the psychological elements of onboarding and making sure when they


Sep 8

Increase Trial to Paid conversions by 10%

Our own product/design team were on a call with a UX expert this week. We were asked “whats your key usage metric?”. There was a cavernous pause until someone said “perhaps David can answer that”. It was a humbling moment.  Despite being a company that talks about: product management, user journeys, goals, “aha moments” and


Aug 19

Manage “empty states” with tips

Empty states are the unfortunate onboarding journey that your users often experience. This is the place where a user doesn’t experience value until the user has the “aha” moment. e.g for Trello or Monday, this is clicking “finish” on one of their action items. How do we solve this?  I attended a great session with