Compare Appcues and Pointzi





If you are looking for an alternative to Appcues, this article may provide some useful data to demystify selection. 

We offer a point-by-point comparison of Pointzi and Appcues onboarding platforms for tip, tours, guides, contextual help. We offer an analysis of Mobile and Web platform support, available features, analytics, goals along with filters for targeting and segmentation. 

How we rate Appcues

Appcues is a great product for Web Apps. In recent years the’ve ramped up pricing, therefore we know this doesn’t suit everyone.

The soft spots in Appcues solution are:

  1. their mobile support (Pointzi was Mobile-first and we know about the challenges) and
  2. lack of their own analytics. This leaves them weak in providing some realtime targeting and lags for matching as the data has to flow through other systems like Segment or Amplitude.

With Pointzi you get near-real-time matching and “on-demand” client-side triggering that allows more dynamic guidance on the user’s journey. Consequently, your users are able to get the right guidance at the right time.

The strongest part of Appcues is the strong design credentials they bring with a good range of beautiful elements. Likewise, Pointzi is an alternative to Appcues that provides a great range of templates and comprehensive WYSIWYG editing so you can usually get a similar result with a few tweaks.


Appcues Pointzi
Indicative pricing
Free trial
Appcues demo: 14-days
Pointzi demo: 14-days
Web. IOS in early release only
Web, IOS, Android, Reactnative, Cordova, Ionic
Web SDK (Javascript)
Web SDK (Javascript) and Mobile SDKs
Guide styling
Yes - including customization of CSS file
Yes - easy WYSIWG editor for Guides, Tips, Popups, Buttons, Hotspots and Launchers
modals, slideouts, tips and cutout pointers.
carousels, modals, popups, inApp Video, contextual tips
Launcher types
tooltip button, hotspot button, page open
tooltip button, hotspot button, hightlight button, page open
Multiple language support
Multi-page support
Yes (Web), No (Mobile)
Yes (Web and Mobile)
Guide step limit
Guide A/B testing
User detail
list/search users, drill into detail (name, country, devices, last seen, OS), guides seen/actions, session history, session journey
Engagement Analytics
New/Return vistors, time of day, day of week
Guide analytics
Yes - including ability to configure and measure custom goals.
Yes - track, step depth, touch-out, dismiss, ability to configure and measure custom goals.
Yes - Flywheel
Yes - templates plus customisable
Yes - rule based including touch events
Mixpanel, Segment, Webhooks, Inbound REST/JSON API
Any tag (first name, last name, any custom strings, numerics you provide)

They say about Pointzi:

“We love the way Pointzi lets us show users around our site. It took us no time to get up and running.”

Luke Todd, Head of Customer Operations at Gumtree

They say about Appcues:

“Appcues is so powerful because it allows us to build our product marketing campaings into a user’s natural workflow.”

Jaffrey Vocell, Product Marketing Manager, HubSpot