Tips

Oct 17

10 Converting Mobile InApp Prompts

Mobile App user retention rate is <10%. That is largely attributable to not “Activating” user engagement quickly and at relevant times. If users don’t find utility and value from the product quickly, they rarely stick around. Figures for user churn are over 70% within first 3 days. To give your users the best chance of


Oct 10

The peculiar lure of launchers for App engagement

Cognitive overload in mobile Apps is a real problem for designers. My general rule-of-thumb for a well-designed mobile App is to assume the user’s IQ is halved. This is not intended as malicious or critical of users, its a recognition that mobile apps serve people on the run, getting out of cars, crossing streets –


Sep 26

Skype’s new look mobile onboarding

Given there are so many options these days for chat + voice, you may have already abandoned Skype. Facebook, WeChat, Slack, Hangouts are just some of the contenders and many of us have all these plus WhatsApp running concurrent threads. But its clear the Skype team want to change that and get back into the


Jul 4

LinkedIn’s New Feature by targeted tip

Mobile Tips are everywhere. Just this morning,  I had a flashback to the whole journey that started Pointzi. I opened the LinkedIn App and there was an article about our good friend (and fellow 500Startups founder) Holly Cardew of PixC. Holly has always been generous of her time, her advise and is a great entrepreneur


Jun 6

The 4 ways Dating Apps seduce with Progressive Onboarding

Those of you who have experienced online dating will know quality connections are not easy to find! When a ‘spark” appears there is usually a flurry of messages, one more intimate than the last, as each person progressively disclosures a little bit more about themselves. Some people know the art of progressive disclosure so well,


Apr 18

Twitter’s Tip-driven feature discovery

On-boarding and Feature Discovery I’ve been on Twitter since 2008 but recently I exercised the nuclear option on my phone (243 apps installed is an occupational hazard) and Twitter got blown away with everything else. I hadn’t miss Twitter’s incessant neediness to catch my attention and didn’t reinstall it (or Facebook) for a while but (despite


Apr 5

Google’s Progressive On-boarding with Tips/Tours

We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. You would think that Google have: Some of the best Product Managers and Product Designers Unlimited budget Analytics to


Mar 1

5 reasons why tooltips are coming to mobile

The dreaded new feature carousel (that we discussed the downsides of in our last post) is disappearing. Newer apps have caught on and user onboarding is being done via simple tooltips that aim to educate users on a new feature or next step. By hitting them while they’re already engaged in the App, onboarding happens