retention

Jan 23

When your analytics doesn’t track click events

If you’ve been tasked with user activation, user retention or getting new users to complete a core action in your App, one of the frustrating things is discovering you: don’t have an event recorded because you analytics needs you to explicitly add some code to track it 🙁 can’t connect that event with a specific


Jan 17

Does anyone own your App’s onboarding?

Mel from Canva posted this week about their journey to a $1B valuation. It’s a long but faniscating read that overrides any myth about being an overnight success. One mind-bending takeaway from the post is this quote: “In order for Canva to take off — we had to get every person who came into our product to