Does anyone own your App’s onboarding?
Mel from Canva posted this week about their journey to a $1B valuation. It’s a long but faniscating read that overrides any myth about being an overnight success. One mind-bending takeaway from the post is this quote: “In order for Canva to take off — we had to get every person who came into our product to →
Mobile Tooltips: the unobtrusive UX pattern to deepen engagement
Remember Clippy? Perhaps you’d rather not! Clippy was Microsoft’s “Office Assistant” and became universally derided. Here are 5 reasons why people hated Clippy: Obtrusive – power users hated Clippy because it had patronizing suggestions. Distracting – the image at right (without the gun) is literally Clippy looking bored and wanting you to stop your job →
Has Material Design nailed Mobile Tooltips?
I received a question from a recent uxdesign.cc post on Cognitive Overload in mobile app design. (It was a variant of my last post here). Has Material Design already answered the need for reducing cognitive overload? Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences. This initiative from Google →
The peculiar lure of launchers for App engagement
Cognitive overload in mobile Apps is a real problem for designers. My general rule-of-thumb for a well-designed mobile App is to assume the user’s IQ is halved. This is not intended as malicious or critical of users, its a recognition that mobile apps serve people on the run, getting out of cars, crossing streets – →
Product Managers beware App Feature Complexity
When it comes to adding features to your App, Mobile App Product Managers would be millionaires if they got paid each time as opinionated colleague or even the developers said: “how hard would it be…” and “can’t you just…” I was reading a post from Kris Gale, VP Engineering at Yammer, on the First Round Capital blog →
Mobile App design and onboarding by SC Moatti
A little while ago I interviewed SC Moatti who has worked with companies like AirBnB on mobile UX. You can find the recording on iTunes and SoundCloud. In this episode, SC who is the best selling author of “Mobilized” shares some design wins and fails based on 3 rules of fullfilling the needs of Body, →