Product Manager Archives - Pointzi - Mobile User Onboarding

Nov 16

Getting Product Market Fit – Part 3: Cognitive Bias in Roadmap Prioritization

If you are a Product Manager, understanding the bugs in you and your colleague’s brains may hinder your roadmap. A common bug is bias. In an earlier post in this series, we hinted at biases in product decisions – these are manifold and critical to understand because any one may be a game-changer for product-market


Oct 28

Getting Product Market Fit – Part 1: Founder Market Fit

We are involved with Product Managers globally but we’re in a Sydney startup community of a few hundred companies in one building! Its an amazing place of learning and serendipity. Some of these startups are building the future and this short series of posts dives deep on recurring challenges we hear. This first post is


Jan 17

Does anyone own your App’s onboarding?

Mel from Canva posted this week about their journey to a $1B valuation. It’s a long but faniscating read that overrides any myth about being an overnight success. One mind-bending takeaway from the post is this quote: “In order for Canva to take off — we had to get every person who came into our product to


Nov 21

Mobile Tooltips: the unobtrusive UX pattern to deepen engagement

Remember Clippy? Perhaps you’d rather not! Clippy was Microsoft’s “Office Assistant” and became universally derided. Here are 5 reasons why people hated Clippy: Obtrusive – power users hated Clippy because it had patronizing suggestions. Distracting – the image at right (without the gun) is literally Clippy looking bored and wanting you to stop your job


Nov 11

Has Material Design nailed Mobile Tooltips?

I received a question from a recent uxdesign.cc post on Cognitive Overload in mobile app design. (It was a variant of my last post here). Has Material Design already answered the need for reducing cognitive overload? Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences. This initiative from Google


Oct 10

The peculiar lure of launchers for App engagement

Cognitive overload in mobile Apps is a real problem for designers. My general rule-of-thumb for a well-designed mobile App is to assume the user’s IQ is halved. This is not intended as malicious or critical of users, its a recognition that mobile apps serve people on the run, getting out of cars, crossing streets –


Sep 6

Product Managers beware App Feature Complexity

When it comes to adding features to your App, Mobile App Product Managers would be millionaires if they got paid each time as opinionated colleague or even the developers said: “how hard would it be…” and “can’t you just…” I was reading a post from Kris Gale, VP Engineering at Yammer, on the First Round Capital blog


Aug 22

Mobile App design and onboarding by SC Moatti

A little while ago I interviewed SC Moatti who has worked with companies like AirBnB on mobile UX. You can find the recording on iTunes and SoundCloud. In this episode, SC who is the best selling author of “Mobilized” shares some design wins and fails based on 3 rules of fullfilling the needs of Body,