Nov 11

Has Material Design nailed Mobile Tooltips?

I received a question from a recent post on Cognitive Overload in mobile app design. (It was a variant of my last post here). Has Material Design already answered the need for reducing cognitive overload? Material Design is a unified system that combines theory, resources, and tools for crafting digital experiences. This initiative from Google

Oct 31

Cognitive Overload & Feature Discovery in Mobile UX

I’m a dabbler in matters of neuroscience and cognition, I listen/watch things from Sapolsky, Dennet, my kindle is loaded with Sam Harris, Metzinger and love to torture my Sunday breakfast partners about what our fear of snakes teaches us about App design. A little knowledge is dangerous, but can be applied to Mobile App design

Oct 17

10 Converting Mobile InApp Prompts

Mobile App user retention rate is <10%. That is largely attributable to not “Activating” user engagement quickly and at relevant times. If users don’t find utility and value from the product quickly, they rarely stick around. Figures for user churn are over 70% within first 3 days. To give your users the best chance of

Oct 10

The peculiar lure of launchers for App engagement

Cognitive overload in mobile Apps is a real problem for designers. My general rule-of-thumb for a well-designed mobile App is to assume the user’s IQ is halved. This is not intended as malicious or critical of users, its a recognition that mobile apps serve people on the run, getting out of cars, crossing streets –