case study Archives - Pointzi - Mobile User Onboarding

Nov 20

Podcast: Steen Andersson – Head of Product at Atlassian

Steen is Head of Product Management at Atlassian. He was Google Drive’s Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. In this podcast we are talking how Atlassian grows


Oct 16

Compare: User onboarding in 2 Meditation apps

I was listening to a podcast recently with the founder of Headspace a popular meditation App. I’d not used the App but many people I know have – what amazed me on the podcast was that it was mentioned their revenues exceed $100M – it appears that the sector is big business! I downloaded a


May 4

Slack’s Carousel is short-sharp and on-message

Slack is one of the fastest growing companies in history taking only 2 years to get to $1B valuation. Their 2017 round was based on a $200M ARR and resulted in a $5B valuation – so based on real-enterprise value, not just hype. Here is a chart of their stellar growth. Te really great thing


Dec 10

Medium’s Tips for teaching new user habits

When Medium replaced “Recommend” with “Claps” great confusion ensued. Here’s how Medium attempts to train us to understand the new feature. Whats the deal? Medium wanted to reward great stories more than good stories. But we’ve all been trained to Heart, Upvote, Like, and with a simple tap “Un-Like” – but that was too restricted for


Oct 17

10 Converting Mobile InApp Prompts

Mobile App user retention rate is <10%. That is largely attributable to not “Activating” user engagement quickly and at relevant times. If users don’t find utility and value from the product quickly, they rarely stick around. Figures for user churn are over 70% within first 3 days. To give your users the best chance of


Sep 26

Skype’s new look mobile onboarding

Given there are so many options these days for chat + voice, you may have already abandoned Skype. Facebook, WeChat, Slack, Hangouts are just some of the contenders and many of us have all these plus WhatsApp running concurrent threads. But its clear the Skype team want to change that and get back into the


Aug 22

Mobile App design and onboarding by SC Moatti

A little while ago I interviewed SC Moatti who has worked with companies like AirBnB on mobile UX. You can find the recording on iTunes and SoundCloud. In this episode, SC who is the best selling author of “Mobilized” shares some design wins and fails based on 3 rules of fullfilling the needs of Body,


Jun 6

The 4 ways Dating Apps seduce with Progressive Onboarding

Those of you who have experienced online dating will know quality connections are not easy to find! When a ‘spark” appears there is usually a flurry of messages, one more intimate than the last, as each person progressively disclosures a little bit more about themselves. Some people know the art of progressive disclosure so well,


Apr 18

Twitter’s Tip-driven feature discovery

On-boarding and Feature Discovery I’ve been on Twitter since 2008 but recently I exercised the nuclear option on my phone (243 apps installed is an occupational hazard) and Twitter got blown away with everything else. I hadn’t miss Twitter’s incessant neediness to catch my attention and didn’t reinstall it (or Facebook) for a while but (despite


Apr 5

Google’s Progressive On-boarding with Tips/Tours

We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. You would think that Google have: Some of the best Product Managers and Product Designers Unlimited budget Analytics to