The 4 ways Dating Apps seduce with Progressive Onboarding
Those of you who have experienced online dating will know quality connections are not easy to find! When a ‘spark” appears there is usually a flurry of messages, one more intimate than the last, as each person progressively disclosures a little bit more about themselves. Some people know the art of progressive disclosure so well, →
Twitter’s Tip-driven feature discovery
On-boarding and Feature Discovery I’ve been on Twitter since 2008 but recently I exercised the nuclear option on my phone (243 apps installed is an occupational hazard) and Twitter got blown away with everything else. I hadn’t miss Twitter’s incessant neediness to catch my attention and didn’t reinstall it (or Facebook) for a while but (despite →
Google’s Progressive On-boarding with Tips/Tours
We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. You would think that Google have: Some of the best Product Managers and Product Designers Unlimited budget Analytics to →
Are you listening to user intent?
Are you trying to break into the music streaming sector? It’s tough to get in with huge investment already wrapped up in it and some massive players dominating the scene.. It’s probably just as competitive as your sector, right? 😀 We’re going to look at one player from the mobile music streaming sector. Meet “Deezer.” You →