automation

Apr 26

Mobile Onboarding A/B testing simply explained

In earlier posts about Google’s and Twitter’s onboarding tips we mentioned they would absolutely be measuring the impact of Tips and Tours to get the maximum uplift of user understanding and engagement. One method is just by simply looking at your analytics and checking the click-thru rate or whatever other CTA (call-to-action) outcome you desired.


Mar 5

Are you listening to user intent?

Are you trying to break into the music streaming sector? It’s tough to get in with huge investment already wrapped up in it and some massive players dominating the scene.. It’s probably just as competitive as your sector, right? 😀 We’re going to look at one player from the mobile music streaming sector. Meet “Deezer.” You