Audience/Segmentation

Jun 6

The 4 ways Dating Apps seduce with Progressive Onboarding

Those of you who have experienced online dating will know quality connections are not easy to find! When a ‘spark” appears there is usually a flurry of messages, one more intimate than the last, as each person progressively disclosures a little bit more about themselves. Some people know the art of progressive disclosure so well,


May 31

The Harry Potter Guide to Onboarding Segmentation

Hogwarts divided their students into four houses: Gryffindor, Hufflepuff, Ravenclaw and Slytherin. These wonderful scenes in the first book and movie were filled with tension because of the angst of Harry avoiding Slytherin and the all-important cementing of the relationships Even as an adult if you’ve been to Universal Studio’s Harry Potter rides, you can’t


Apr 5

Google’s Progressive On-boarding with Tips/Tours

We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. You would think that Google have: Some of the best Product Managers and Product Designers Unlimited budget Analytics to


Mar 5

Are you listening to user intent?

Are you trying to break into the music streaming sector? It’s tough to get in with huge investment already wrapped up in it and some massive players dominating the scene.. It’s probably just as competitive as your sector, right? 😀 We’re going to look at one player from the mobile music streaming sector. Meet “Deezer.” You